Ash Lawn-Highland hires full-time marketing, communications & events manager

i Mar 13th
Katie Falcone

CHARLOTTESVILLE, Va. – Ash Lawn-Highland, the home of President James Monroe, has hired Katie Falcone to be its Marketing, Communications & Events Manager—the first position of its kind for the historic house.

“We are delighted to welcome Katie Falcone, whose presence here will move us forward with one of the most exciting parts of our mission: community engagement,” said Executive Director Sara Bon-Harper. “We have more and more to offer, from workshops to house tours, and public and private events. We are excited that Katie will help us invite new and old friends to join us here at James Monroe’s home.”

“Ash Lawn-Highland has so much to offer the public—most importantly, the incredible story of James Monroe,” Falcone said. “It’s an honor to join Sara and this enthusiastic team in sharing the life of our fifth president and opening up his home to our community in new ways.”

Falcone will be responsible for developing and implementing a marketing and communications program for the historic site, planning community events and enhancing its offerings for weddings and private events.

Part of a larger effort to engage the public with Monroe’s contributions to U.S. history, increase visitation and enrich the Ash Lawn-Highland experience, Falcone’s role is one of three new full-time positions added by the organization this year.

“There seems to be an increased eagerness to hear about James Monroe. We are delighted to be part of an area rich in history, and with so many natural and cultural attractions.” Bon-Harper said.

Falcone comes to Ash Lawn-Highland from The Ivy Group, a Charlottesville-based creative firm, where she served as a project manager overseeing public relations and marketing for multiple organizations. She brings to Ash Lawn-Highland nearly five years of previous experience in agency, nonprofit and higher education communications.

Falcone earned a Bachelor’s degree in Communication and minored in Journalism at the University of Delaware.

She began her new duties March 10.

About Ash Lawn-Highland

Ash Lawn-Highland is the home of James Monroe, the fifth president of the United States, and is adjacent to Thomas Jefferson’s Monticello in Charlottesville, VA. Purchased by Monroe in 1793, Ash Lawn-Highland—owned and operated by the College of William and Mary, Monroe’s alma mater—offers tours each day, hosts community and private events and features a robust museum gift shop including a Virginia Artisans Room. For hours, directions and more information, visit or call 434-293-8000.